Smart Communications, Inc., the wireless arm of PLDT Inc., and Amihan Global Strategies, Inc. have launched Ai.Smart: a full AI workspace available to every Smart and TNT subscriber, charged directly to their mobile account, with credit packs starting at ₱49.
The most capable AI tools in the world cost around US$20 a month and require a credit card. In the Philippines, most people are prepaid mobile users, and many have never held a card. Ai.Smart removes both barriers at once: a week of use for the price of a cup of coffee, paid the way Filipinos already pay for everything on their phone — and built for the way Filipinos work, in their own language and on their own documents.
Not a chat window — a workspace
Ai.Smart is a premium, localized AI workspace, not a chat window. From a single chat, subscribers can ask questions about their own files and get answers with citations, draft and summarize documents, build spreadsheets, generate presentations and images, and analyze data — in English, Filipino, or Taglish. Everything a subscriber uploads stays private to their own workspace and is never used to train AI models, and safety guardrails hold in Filipino as firmly as in English.
"At ₱49 for a week, a student can get help with exam preparation or a research paper, a freelancer can turn client notes into a polished proposal, and a family can plan a trip, a budget, or a celebration. That is a Smart advantage we want every subscriber to have, not just those who can afford an expensive subscription." Lloyd Manaloto — First Vice President and Head of Strategy and Corporate Brand, Smart Communications
Powered by AWS and Amazon Bedrock
Ai.Smart runs in a dedicated AWS landing zone provisioned for Smart, with inference served through Amazon Bedrock. Subscribers get the right model for each task from a single platform:
That range is what makes a ₱49 entry price possible without compromising on capability. Subscriber data is never retained by any model provider; it's encrypted at rest and in transit, and handled in line with the Philippine Data Privacy Act.
"The next billion AI users will not come from Silicon Valley. They will come from Manila, Jakarta, Mexico City, Bogotá, Lagos, and Dhaka, and they will arrive on a prepaid phone. This is how AI reaches everyone: not by waiting for prices to fall, but by building locally, pricing locally, and charging to the account people already have. The Philippines is first. The model travels."
"We built Amazon Bedrock so that any builder, anywhere, can access the same frontier AI models that power the world's largest companies. Amihan used Bedrock to put those models to work for Filipino students, freelancers, and small-business owners — in their language, at a local price, charged to the mobile account they already have. When a student in Cebu can reach for the same AI tools as a developer in Seattle, that's the democratization of technology in action."